Have you ever wondered how the product you are holding in your hands was made? To be honest, we think about this a lot. One could say that we kind of have to, working in the field that we do, but it’s not because we have to think about it – it pops up in our minds as a natural question. It was this thinking that guided us in the right direction when establishing Krug Designer Store and we follow it through all the way to our organic gardens with self-grown vegetables, furniture and décor made by family and friends and the way we consume in our daily lives. We ask “Who made my clothes?” or “Who made this beautiful, stunningly jewelry?”. Sometimes we are lucky and we find the answer right away and sometimes we have to search longer for the answer we are looking for and sometimes it even happens that we never find it. We want to share as much with you as we can and this includes sharing the process of making our products. So, after reading this you’ll know how Selma makes her jewelry line, Little Wonder.
Selma is the woman behind the brand Little Wonder. She started creating jewelry during her art historian studies in Zagreb and her brand Little Wonder came to life in 2010. Many people will start a business because they have a vision, an idea and they start up their project but for Selma it was something else, something bigger than that.
Little Wonder came to life all on it’s own, out of pure love, a passion and a need to create something with her own hands. She simply couldn’t help not to carry on and fulfil her need.
It is by the way not so odd that Selma went this way in life. Her whole family was in some kind of artwork. Her grandma and mother had a knitting studio in the apartment where Selma grew up and her father painted and built wooden ships in his spare time. The apple doesn’t fall far from the tree.
Selma does all her jewelry on her own from her unique and homey studio situated in her house. The comfortable surroundings enable her to create her breathtaking pieces with lots of passion and heart. The inspiration can flow free and she has the calm and focus to grasp it every time it gets close to her and she is not able to resist it. When a good idea comes to her mind she gets right at it and brings it to life.
Selma uses brass, sterling silver, precious and semiprecious stones and leather in her work. It is all done by herself in Croatia or with a little bit of help from a cooperation she has with a Croatian company.
When Selma starts working on a new idea she usually starts off by making drawings, testing designs, play with the colors and shapes and before she knows it something new has come to life.
She can find her inspiration basically everywhere she goes, there’s no limit to where the inspiration come from. However, being an art historian she seeks inspiration in the nature, art, architecture, shapes and textures etc.
More about Selma's work read in the big interview she gave for Ichtus Magazine.
Photos: Ivona Bezmalinović